Why?

The Importance of Reviews for Local Search

Local search engines such as Google Local and Yahoo! Local rely on many sources of to gather information on a business and enhance their local search Listing. One of the main sources used for enhancing business listings are review sites - where users post appraisals and evaluations of businesses and products they've used.

More than just enhancing the information in a local listing, reviews can also help persuade searchers to select a business, as other people's opinions help users differentiate between the many listings that result from a local business searches.

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